COURSE
From Human Reality to Validated Learning
The full journey separates Problem Space from Solution Space. Each step is a discipline, not a checkbox.
THE FLOW
One system, end to end.
Phenomenon opens the field. Empathy sharpens the view. Define frames the problem. Ideate widens possibility. Prototype and Test turn ideas into learning.
01Phenomenon
02User + Context
03Evidence
04Empathy
05Pain / Gain
06Emotion
07Driver
08Pattern
09Hidden Need
10Insight
11Define
12HMW
13Ideate
14Value
15Prototype
16Test
17Learn
18Iterate
DOUBLE DIAMOND
Diverge. Then converge. Twice.
Day 1 expands the problem space, then narrows to a meaningful problem. Day 2 expands the solution space, then narrows to a testable idea.
EMPATHIZEDEFINE
PROBLEM SPACE
IDEATEPROTOTYPE · TEST
SOLUTION SPACE
Day 1 · Problem Space
Empathize → Discover → Define. The question is: Are we solving the right problem?
Day 2 · Solution Space
Ideate → Prototype → Test → Iterate. The question is: Are we solving the problem right?
Three Stop Signs
No evidence? Do not Define. Only one idea? Do not Prototype. “User suka”? That is not enough learning.