DAY 01

Find the right problem.

Empathize → Discover → Define. Focus on evidence, not assumptions.

EMPATHY

Empathy is the secret weapon.

Empathy bukan sekadar memahami pendapat user dan bukan pula mengonfirmasi dugaan kita. Tujuannya adalah mendekati realitas user agar asumsi kita dapat diuji — bahkan digugurkan — oleh kenyataan.

Engagement

Interview and dialogue reveal stories, complaints, habits, and what people say. Literal answers are not yet insight.

Observation

Watch routines, friction, workarounds, expressions, hesitation, and repetition. Behavior often reveals latent need.

Immersion

Go where the problem happens. If it happens while queuing, queue. If it happens during a journey, live the journey.

OBSERVATION ≠ INTERPRETATION

See first. Interpret later.

Evidence discipline: insight should come from Evidence → Pattern → Insight, not Evidence → Guess.

OBSERVATION

“User beberapa kali melihat kelompok lain tetapi tidak ikut bergabung.”

What we actually see. Directly visible. Can be recorded as evidence.

INTERPRETATION

“User kesepian.”

Meaning we assign. Still needs evidence support before it becomes insight.

EMOTION → DRIVER → NEED

Follow the feeling to the need.

Course memberi penekanan besar pada feelings & emotions karena emotion dapat menjadi clue menuju deeper need.

Context

Situasi tempat behavior terjadi.

FEATURE → VALUE

Do not stop at the feature.

Formula ini membantu tim tidak berhenti pada feature. Human value sering berada di level emotional outcome.

Feature	Function	Benefit	Feeling	Value
Monitoring	Kondisi tercatat	Keluarga dapat update	Lebih tenang	Peace of mind

HOW MIGHT WE

Turn the problem into an open opportunity.

HMW adalah jembatan dari Problem Space ke Solution Space.

How might we help to so that ?

USERWho experiences the evidence-based problem?

LESS OPEN

How might we create an app for caregivers?

Sudah mengunci technology / solution.

MORE OPEN

How might we help caregivers stay informed so that they can feel reassured?

Masih membuka banyak bentuk solusi.

“Are we solving the right problem?”

Output Day 1: pemahaman user yang lebih tajam + problem yang meaningful + HMW yang kuat.