Human-Centered
Innovation

DAY 02

Explore a better future.

Ideate → Prototype → Test → Iterate. Solusi diperlakukan sebagai hypothesis yang harus diuji, bukan jawaban yang harus dipertahankan.

DISRUPTIVE INNOVATION

What will people do differently?

Hari 2 mendorong tim tidak berhenti pada “existing solution but better”. If the idea succeeds, what new behavior or habit emerges?

1

Existing Behavior

2

New Behavior

3

New Habit

4

Potential Disruption

IDEATION FLOW

Do not jump from HMW to prototype.

Setelah Define mengerucutkan problem, Ideate kembali memperlebar solution space.

HMW

IDEATION PRINCIPLES

Rules for diverging well.

One idea is not an ideation session.

Defer judgment

Jangan bunuh ide terlalu cepat.

Go for quantity

Lebih banyak alternatif meningkatkan kemungkinan menemukan arah kuat.

Build on others

Ide anggota lain bisa digabung dan dikembangkan.

Encourage wild ideas

Ide ekstrem dapat membuka cara pandang baru.

Stay focused on the HMW

Liar tetapi tetap relevan.

VALUE PROPOSITION

Connect feature back to user evidence.

Feature yang keren tetapi tidak jelas pain apa yang direliev atau gain apa yang diciptakan kemungkinan hanya decoration.

USER

  • Pain: what hurts
  • Gain: what is wanted
  • Need: underlying human need

SOLUTION

  • Pain Reliever: reduces pain
  • Gain Creator: creates gain
  • Feature / Intervention: how it works

PROTOTYPE

Prototype to learn — not to impress.

Use the lowest level of fidelity required to answer the current learning question.

Low Fidelity

Sketch, storyboard, paper prototype, role play — fast and cheap.

Medium Fidelity

Wireframe, clickable mockup, simple model — structure and flow.

High Fidelity

Visual detail, polished interaction — when usability/detail is the learning question.

TEST

Observe understanding, not approval.

Test bukan meminta komentar “bagus nggak?”. Learning, not defending.

Apa yang user pahami tanpa penjelasan?

Apa yang mereka lakukan pertama kali?

Di mana mereka hesitate atau tersesat?

Apa yang mengejutkan tim?

Asumsi mana yang gagal?

Apa insight baru yang muncul?

ITERATION

Build → Test → Learn → Reframe → Improve.

Design Thinking bukan proses linear satu kali. Temuan pada testing bisa membawa tim kembali ke Ideate, Define, bahkan Empathize.
Build→Test→Learn→Reframe→Improve